AI Visibility Strategic Analysis
"We're seeing 4-5 patients per week citing ChatGPT as their referral source."
— Dr. Shawn Pesh, December 2025
You're not losing patients. You're already winning with 100% ChatGPT visibility. But right now, AI treats you as interchangeable with competitors. The opportunity isn't volume—it's control over your positioning. When patients ask AI about aligners, early screening, or quality orthodontics in Murrieta, you should be clearly recommended, not just mentioned.
Solid foundation
Room to optimize
With Tate Digital Group: We'll optimize your visibility across all 4 major AI platforms for your Murrieta location.
This is the core issue. When patients ask AI about orthodontists in Murrieta, you're described generically—lumped with competitors based on proximity, not expertise. Below is what AI says now, and what it could say with strategic positioning.
Invisalign can be used for children, but traditional braces are often recommended for younger patients. Orthodontists in Murrieta like Pesh Orthodontics, Rucker Orthodontics, and Murrieta Orthodontics offer both options. It's best to schedule a consultation to determine which treatment is appropriate for your child's specific needs.
These aren't hypothetical responses—they're based on actual AI query patterns from your audit. Every day, families in Murrieta are asking these exact questions. Right now, you're getting generic, weak positioning that lumps you with competitors. After Tate Digital Group optimization, you'll be the clear authority that AI systems confidently recommend. This is the difference between being mentioned and being chosen.
See how strategic AI optimization transformed how these practices are recommended—not just mentioned.
"AI used to describe us as 'another orthodontist in the area.' Now it positions us as the Invisalign specialists for working professionals. The quality of inquiries completely changed."
— 9 months with Tate Digital Group
Shifted from generic listing to specialized positioning for target demographic
[Practice Name] is an orthodontic practice offering braces and Invisalign. They're conveniently located and accept most insurance plans. You can schedule a consultation on their website.
[Practice Name] specializes in Invisalign treatment for working professionals, with a focus on discreet, efficient orthodontic solutions. The practice has completed over 800 Invisalign cases and offers flexible scheduling including evening appointments. They're known for their adult-focused approach and minimal treatment times, with most cases completing in 12-18 months. They use advanced 3D imaging and provide virtual consultations for busy professionals.
Right now, AI lumps you with competitors based on proximity and price. Ryan Boyer leads at 70/100, you're at 57/100. But scores don't tell the full story. The real question: Are you being recommended for the right reasons? Aligners over braces. Quality over cost. Early screening expertise. That's where positioning matters more than rankings.
These issues aren't breaking your practice, but they're preventing you from getting full credit for the reputation you've built.
Invisalign vs. braces not differentiated • Early screening (7-12) not emphasized • 80% aligner expertise undersold
Month 2: FAQ pages + Month 3: Featured snippet optimization
Reduced local map visibility • Missed 'near me' searches • Lower trust signals
GBP Authority Pro (Month 1) - Full optimization + monitoring
Barrier to mobile rankings • Higher bounce rates • Lost conversions
Enterprise WordPress hosting (Month 1) + Image optimization (Month 8)
No rich snippets • Not cited in AI Overviews • AI can't reference expertise
Schema markup on 25 priority pages (Month 1) + FAQ pages (Month 2)
Reduced trust for healthcare content • AI can't validate expertise
AI SEO agent optimization (Month 1) + Content hives (ongoing)
Based on your current lead volume and conversion rates, here's the conservative revenue projection.
Every feature in the $2,997/month package directly addresses the challenges you mentioned in our conversation.
"We're 80% aligners but braces get higher search volume"
FAQ pages optimized for 'Can my child get Invisalign?' queries
Attract aligner-focused families, not braces price shoppers
"Site speed sucks, images slowing things down"
Enterprise WordPress hosting + image optimization
Improved mobile rankings, lower bounce rates, better UX
"Google Ads attract price shoppers, not quality families"
AI citation monitoring positions you as expert, not price option
Filter for quality-focused families who value expertise
"Patients don't know they could use aligners"
Featured snippet optimization for treatment comparisons
Educate families on aligner options before consultation
"Target moms with kids 7-12 for early screening"
FAQ content on early orthodontic screening benefits
Position as early screening expert, build long-term relationships
"4-5 ChatGPT patients/week - want to control narrative"
Brand mention monitoring across ChatGPT, Perplexity, Gemini
Control how AI systems describe and recommend your practice
"Need to measure AI search performance"
AI-specific analytics tracking + monthly citation reports
Data-driven decisions on AI visibility optimization
"GBP not optimized"
GBP Authority Pro (full optimization + monitoring)
Improved local visibility, more 'near me' conversions
"Inconsistent citations diluting authority"
NAP consistency + directory submissions
Stronger local ranking authority, clearer trust signals
"No time to babysit marketing"
Fully managed service - we handle everything
Focus on treating patients while we optimize visibility
Clear deliverables every month, building systematically from foundation to optimization.
Comprehensive AI visibility optimization across ChatGPT, Perplexity, Google Gemini, and Claude, plus technical foundation, content production, and ongoing support for your Murrieta location.
📍 Single Location Service: This package optimizes one practice location. Multiple locations require separate subscriptions. ⏱️ 12-Month Commitment: Minimum 12-month term, then month-to-month.
See the comprehensive improvement across all key metrics after 12 months of optimization.
You're not worried about getting patients—you're already busy. This is about positioning. Right now AI lumps you with competitors, and the only differentiator becomes proximity and price. That's where commoditization starts. If aligners are 80% of your business, AI should reflect that dominance. If early screening is your long-term funnel, AI should reinforce that. Otherwise you're letting generalized language define a specialized practice.